Jim Lahey's Sullivan Street Bakery Branding and Design

Sullivan Street Bakery is a New York staple.

About This
Project
Created in partnership with The Door.
Jim Lahey, James Beard Award winner and creator of the No-Knead Bread recipe popularized by The New York Times, founded his Sullivan Street Bakery in 1994. Since then it’s expanded to multiple locations and a thriving wholesale business. Like the bakery itself, its new visual identity is unpretentious but elevated, pulling inspiration from the industrial signage and ironwork of "everyday New York." Weathered Art Deco building signs, out of date subway posters, manhole covers, acrylic signs for red sauce joints. That's the New York we love and want to be a part of.
Jim Lahey's Sullivan Street Bakery Logo
Jim Lahey's Sullivan Street Pizza Box Design
Jim Lahey's Sullivan Street Bakery Branding Bread Bags
Jim Lahey's Sullivan Street Bakery Branding and Design Pattern
Jim Lahey's Sullivan Street Bakery Bread
Jim Lahey's Sullivan Street Bakery Branding and Design
Jim Lahey's Sullivan Street Bakery Branding and Design
Jim Lahey's Sullivan Street Bakery Branding Pins and Pattern
Jim Lahey's Sullivan Street Bakery Coffee Cups
Jim Lahey's Sullivan Street Bakery Menu
Jim Lahey's Sullivan Street Bakery Bread
Jim Lahey's Sullivan Street Pizza Box Design
Jim Lahey's Sullivan Street Bakery Packaging
Jim Lahey's Sullivan Street Bakery Branding Bread Bags
Jim Lahey's Sullivan Street Bakery Branding and Design
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Global Leaders
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Beauty And Wellness
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A New Vision
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Challengers Ready To Challenge
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Established Brands
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CPG And Beverage
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Startups Ready To Scale
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Global Leaders
For
Technology
For
Beauty And Wellness
For
A New Vision
For
Challengers Ready To Challenge
For
Established Brands
For
CPG And Beverage
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    Studio
    201 Clinton Ave #9A
    Brooklyn, NY 11205
    (646)346-9739
    Capabilities
    Brand Strategy
    Positioning
    Naming
    Design Sprints
    Visual ID
    Packaging
    Tone Of Voice
    Brand voice GPTs
    Content Strategy
    Executive Comns
    User Experience
    Web Design
    Selected Clients
    Arte
    Bite Brands
    Bowery Farms
    Brutine
    CoinMarketCap
    Colgate Palmolive
    Diageo
    Eight Sleep
    Ever & Ever
    Facebook
    Fevo
    Fi
    Google
    Hello Oral Care
    Help Remedies
    Huey Suncare
    Kiva
    New York Times
    Over Easy
    Plus Edibles
    Quest Nutrition
    Runa
    Samsung
    Spotify
    Sullivan Street Bakery
    Vita Coco
    Recognition
    American Illustration
    Art Directors Club
    Cannes Lions
    Communication Arts
    Dieline Awards
    Webby Awards
    Publications
    AdAge
    AIGA Eye On Design
    Brand New
    Communication Arts
    Creative Boom
    The Dieline
    Fast Company
    First Things First!
    It’s Nice That
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