CoinMarketCap Branding

CoinMarketCap, Crypto Intelligence

About This
Project
CoinMarketCap is the leading provider of trustworthy cryptocurrency market data, education, and community, with over 350 million monthly visits. As the cryptocurrency market matures, CoinMarketCap sought to professionalize its image and better reflect its position as a leading financial hub, while still retaining the rebellious spirit of crypto culture. The visual identity Nessen Company created for them looks toward traditional financial publications and the photo illustrations they often leverage. Incorporating complex technical elements, traditional halftone patterns, and adapting easily to diverse subject matter from J. Powell to Pepe, these photo illustrations balance sophistication and playfulness. Nessen Company developed an extensive and easy-to-use templating system for producing illustrations and other assets at scale. The brand’s type system was refined for a more distinguished look and the color palette was further developed to deepen the brand’s use of blue, offering just the right amount of variation to keep things interesting.
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
CoinMarketCap Branding
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Global Leaders
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Technology
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A New Vision
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Challengers Ready To Challenge
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Established Brands
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CPG And Beverage
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Startups Ready To Scale
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Global Leaders
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Technology
For
Beauty And Wellness
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A New Vision
For
Challengers Ready To Challenge
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Established Brands
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CPG And Beverage
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    Studio
    201 Clinton Ave #9A
    Brooklyn, NY 11205
    (646)346-9739
    Capabilities
    Brand Strategy
    Positioning
    Naming
    Design Sprints
    Visual ID
    Packaging
    Tone Of Voice
    Brand voice GPTs
    Content Strategy
    Executive Comns
    User Experience
    Web Design
    Selected Clients
    Arte
    Bite Brands
    Bowery Farms
    Brutine
    CoinMarketCap
    Colgate Palmolive
    Diageo
    Eight Sleep
    Ever & Ever
    Facebook
    Fevo
    Fi
    Google
    Hello Oral Care
    Help Remedies
    Huey Suncare
    Kiva
    New York Times
    Over Easy
    Plus Edibles
    Quest Nutrition
    Runa
    Samsung
    Spotify
    Sullivan Street Bakery
    Vita Coco
    Recognition
    American Illustration
    Art Directors Club
    Cannes Lions
    Communication Arts
    Dieline Awards
    Webby Awards
    Publications
    AdAge
    AIGA Eye On Design
    Brand New
    Communication Arts
    Creative Boom
    The Dieline
    Fast Company
    First Things First!
    It’s Nice That
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