A new look for Vita Coco that’s all about real ingredients*

About This
Project
*Created while Head of Design at Interesting Development.
In an industry that’s full of synthetic flavors, Vita Coco has always been real. Their old pack, with a contrasting jumble of stock photos and inconsistent styles, didn’t reflect that. Their updated packaging modernizes and simplifies their logo, is driven by a design system that spans multiple categories and formats, and looks back to a time when you could trust that ingredients were real. For the first time, Vita Coco looks as natural as it really is.
New Vita Coco coconut water packaging design all flavors
New Vita Coco packaging redesign original coconut water
New Vita Coco coconut water packaging redesign logo and script
new vita coco coconut water packaging design
new vita coco packaging design
New Vita Coco pressed coconut water packaging design
new vita coco pressed coconut impossible to hate packaging design
New Vita Coco coconut water packaging design various flavors
new vita coco packaging design plastic bottles, tetra paks, and sparkling coconut water cans
new vita coco sparkling drinks packaging
vita coco sparkling lemon ginger packaging design
vita coco packaging logo and script
vita coco sparkling packaging
vita coco sparkling packaging logo, script, and illustration
vita coco sparkling coconut water drink packaging design
vita coco sparkling can details
vita coco sparkling coconut water drink packaging design
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Established Brands
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CPG And Beverage
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Startups Ready To Scale
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Global Leaders
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Technology
For
Beauty And Wellness
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A New Vision
For
Challengers Ready To Challenge
For
Established Brands
For
CPG And Beverage
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