fi smart collar packaging design

Fi sets dogs free.*

About This
Project

*Created while Head of Design at Interesting Development
Rather than a means of control, Fi is a smart collar that gives an owner the peace of mind to let their dog be more free, act more wild, and wander a bit further. Fi's branding expresses the company's belief that dogs should live up to their full natural athleticism, with a key graphic, the scribble, that evokes both the rambunctious energy of a dog and the device's tracking visualized of dog's free, meandering path. The branding helped Fi sell out within a few months of release, and quickly secure an additional round of funding. This project was featured on Creative Boom.
fi logo design
fi brand dog bags design
fi branding bold type poster dog run
fi smart collar branding poster type poster scribble
fi smart collar packaging shipping box
fi smart collar packaging shipping box
fi smart collar photo art direction
fi branding typography pakt din typeface
fi branding collateral type and pattern
fi smart collar branding collateral design layout and photo art direction
fi branding sponsored dog walk
fi brand letterhead design
fi branding business card
fi branding dog bold type poster
fi branding dog toy
fi smart collar photo art direction
fi smart collar app icon
fi branding scribble illustration of a dog
fi smart collar tracking ui data visualization
fi smart collar branding homepage design dog
fi smart collar website design dog tracker infographics and dataviz
fi smart collar website and product design
fi branding type design scribble
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CPG And Beverage
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