Huey Suncare makes skin tone bias-free sunscreen for every body. As part of its ongoing brand development work for Huey, Nessen Company handled the strategy, art direction, assets creation, copy writing, and Amazon store build for the brand’s daily, beauty-focused sunscreen. In an industry that often infantilizes women, Huey Daily seeks to frame a daily skin routine as an act of self-sufficiency. With its 90s inspired photography, the art direction strikes a balance between beauty and the outdoors.
Huey Daily is now available for purchase.