Great Circle's Climate-Neutral Capital

With decades of experience in portfolio decarbonization, policy development, and strategic philanthropy, Great Circle Capital Advisors is at the forefront of transitioning capital to a sustainable and climate-neutral economy. Nessen Company crafted a brand visual identity that underscores Great Circle’s dynamism and strategic approach. The visual identity sees the world systematically, using grayscale abstract photography to draw unexpected connections between different natural materials and ecosystems. The branding also features a diverse yet sophisticated color palette inspired by natural elements. This palette is recombinable in various ways, evoking interconnected ecosystems.