Nessen Company Tom's of Maine Packaging Design

Tom’s of Maine, The Original Natural

About This
Project
Designs do not portray in-market products.
Getting lost in an increasingly crowded naturals market, Tom’s of Maine approached Nessen.co for a packaging update that would tell the story of their activist past. In addition to an updated logo that takes inspiration from one of Tom’s earliest brand marks, the identity incorporates vintage buttons and badges that both celebrate the brand’s history of doing good and reminds all of us that changing the world is hard work but worth it. The updated design system has been adapted by Tom’s across their entire lineup of oral and personal care products and constitutes the largest visual overhaul in the brand’s history.
Nessen Company Tom's of Maine Packaging Design
Nessen Company Tom's of Maine Packaging Design
Nessen Company Tom's of Maine Toothpaste Packaging Design
Nessen Company Tom's of Maine Packaging Design
Nessen Company Tom's of Maine Packaging Design
Nessen Company Tom's of Maine Toothpaste Packaging Design
Nessen Company Tom's of Maine Toothpaste Packaging
Nessen Company Tom's of Maine Packaging Design
Nessen Company Tom's of Maine Toothpaste Packaging Design
Nessen Company Tom's of Maine Toothpaste Packaging
Nessen Company Tom's of Maine Logo Update
Nessen Company Tom's of Maine Branding Update
Nessen Company Tom's of Maine Branding Update
For
Startups Ready To Scale
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Global Leaders
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Technology
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Beauty And Wellness
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A New Vision
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Challengers Ready To Challenge
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Established Brands
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CPG And Beverage
For
Startups Ready To Scale
For
Global Leaders
For
Technology
For
Beauty And Wellness
For
A New Vision
For
Challengers Ready To Challenge
For
Established Brands
For
CPG And Beverage
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    Brand Strategy
    Positioning
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    Visual ID
    Packaging
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    Arte
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    Hello Oral Care
    Help Remedies
    Huey Suncare
    Kiva
    New York Times
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    Plus Edibles
    Quest Nutrition
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    Sullivan Street Bakery
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    Art Directors Club
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