Huey Suncare, Protection for Every Body.
About This
Project
For the last 50 years, sunscreen manufacturers have only made products for people with one skin tone. If you have darker skin and are wearing sport sunscreen, you know what we’re talking about. Huey Suncare makes sunscreen for everyone. Huey Daily provides everyday protection, while Huey Hues is waterproof and tinted, allowing for unobtrusive SPF 50+ active protection for all skin tones. And unlike traditional sunscreens, their mineral-based formula won’t hurt you or coral reefs. Huey’s brand identity and packaging looks in equal measures toward army surplus—it’s heavy duty and ready for the elements—and to the primary color palettes behind the multicultural 1990’s. Their mark, a compass rose which doubles as a sun, beckons its customers to adventure. The world is beautiful, and every body belongs in it.
For
Startups Ready To Scale
For
Global Leaders
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Technology
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Beauty And Wellness
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A New Vision
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Challengers Ready To Challenge
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Established Brands
For
CPG And Beverage
For
Startups Ready To Scale
For
Global Leaders
For
Technology
For
Beauty And Wellness
For
A New Vision
For
Challengers Ready To Challenge
For
Established Brands
For
CPG And Beverage
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